1. First Impression & Messaging Clarity

• Is it immediately clear what you do and who you serve within 3 seconds?
• Is there a strong, benefit-driven headline?

2. Call-to-Action (CTA) Effectiveness

• Is there a clear next step (Book, Call, Contact)?
• Are CTAs visible above the fold and throughout the page?

3. Mobile Optimization

• Does the site display properly on all screen sizes?
• Are buttons easy to click and content easy to read?

4. Page Speed & Performance

• Does the site load in under 3 seconds?
• Are large images/videos optimized?

5. SEO Foundations

• Are title tags and meta descriptions optimized?
• Are keywords aligned with your services and location?

6. Content Quality & Relevance

• Is the content clear, professional, and free of errors?
• Does it speak directly to your target audience’s needs?

7. Trust & Credibility Signals

• Are testimonials, reviews, or case studies present?
• Are certifications, affiliations, or guarantees visible?

8. User Experience (UX) & Navigation

• Is the navigation simple and intuitive?
• Can users find key information in 1–2 clicks?

9. Lead Capture & Conversion System

• Are there forms, booking options, or lead magnets in place?
• Is there a follow-up system (email, CRM, etc.)?

10. Technical Health & Security

• Is the site secure (HTTPS)?
• Are there any broken links, errors, or outdated plugins?

If your website is missing 3 or more of these, you’re likely losing potential clients.